Art, Globalization, and the Economics of Attention
Art, Globalization, and the Economics of Attention How do our finances relate with art? If you instantly recognize a line like “That’s that me espresso” or know who sings it, if you’ve ever wondered what the Burj Khalifa looks like from its dizzying heights, if you pay for a Spotify or Netflix subscription, or eagerly read the latest issue of Vogue, two powerful forces are shaping your experiences: globalization and marketing. Sabrina Carpenter. Photoshoot of her "Espresso" single. Every day, life is filled with artistic expression, from music and film to fashion and architecture. Whether consciously or unconsciously, these forms of cultural output influence not only how we think and feel but also how we spend our money. Art in the Age of Global Consumption Thanks to globalization and digital technology, art is more accessible and influential than ever. Platforms like Spotify, Netflix, and TikTok deliver content from every corner of the world directly to our devices. Music s...